If you’re rebranding, refining your message, or building something...this is for you. Because sometimes, even when you know your work matters... people still don’t seem to get what you do.
💡 This isn’t a script. It’s not a copy-paste formula.
This is a framework to help you reframe your value clearly...so it actually lands with the people you serve. It’s called the Gas Station Reframe, and it’s inspired by a real story from my daughter.
That moment taught me 2 things:
1. People don’t remember the most polished part of your offer.
2. They remember the most human part. That’s the part that connects and creates value. I will include the link to the framework in the comments.
Full Video on YouTube: https://youtu.be/7unyMUqsqL0?si=MtWgsqzsbPqj39dU
